×1“Today I'm trying some new products. I have skincare, I have sunscreen, let's put on a primer.”
@confessionsofasuperager · 145K followers
This creator normally gets 18K views. This one got 18K. That gap — not the raw number — is what makes the format worth copying.
A woman in a black robe with 'Isabella' and 'Laura Geller' embroidered on it, reviews and applies various new makeup products to her face, showcasing each product and its effect. She finishes by styling her hair and blowing a kiss to the camera.
Open original ↗Likes 940Comments 76Shares —
Why it worked
The video works because it's a clear, step-by-step demonstration of new beauty products, building trust and showing tangible results. The creator's calm demeanor and direct address to the camera create a personal connection, making viewers feel like they're getting advice from a friend. The quick cuts keep the pace engaging, and the visible transformation encourages viewers to watch until the end to see the final look.
How to reproduce this format
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