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InstagramComedy

“How different countries see each other #France #Japan #WorldCup”

@adamw · 12M followers

×1its author's usual

This creator normally gets 5.7M views. This one got 8.9M. That gap — not the raw number — is what makes the format worth copying.

Three men in matching country-themed outfits and props ride an escalator, first representing France, then Japan, and then returning to France before being replaced by their Japanese counterparts again. Finally, a man in a goat mask and an Argentina jersey appears.

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8.9M
Views
4.5%
Engagement
90/100
Virality

Likes 398KComments 4.5KShares

Why it worked

The video uses humor and relatable stereotypes about different countries, enhanced by the trending audio. The visual gag of the escalator and the quick changes in costumes make it engaging and shareable, appealing to a global audience interested in cultural humor and sports.

creative use of costumes and propseffective use of trending audio for comedic timingquick cuts maintain engagementrelatable cultural stereotypes
humorcultural commentarysports

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