Comedy Instagram video that did 96× its author's usual
This is peak 🏔️ We pitched our tent on a slope and no one said anything. At least I can pull my pay early with Deel before Q4 hits. @getdeel Work humor, corporate memes, office life, not all who wonder are lost, jargon
@everycorporatever · 79K followers
This creator normally gets 30K views. This one got 2.9M. That gap — not the raw number — is what makes the format worth copying.
A man wearing a headset pretends to be in a virtual meeting, using camping and outdoor metaphors to describe business strategy, while on-screen text highlights the humorous scenario.
Open original ↗Likes 133KComments 2.1KShares —
Why it worked
The humor comes from the relatable corporate meeting scenario combined with the absurd use of camping jargon to sound profound. It's a niche humor that resonates with many professionals, making it highly shareable. The on-screen text clearly sets up the joke.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm