×1“When the PR package is so gorgeous you almost don’t want to open it… 😍✨”
@confessionsofasuperager · 145K followers
This creator normally gets 18K views. This one got 17K. That gap — not the raw number — is what makes the format worth copying.
The video features an unboxing of a YSL Skin Affaire Soft Glow Cushion, showcasing its luxurious packaging and the product itself. The creator then demonstrates applying the foundation, highlighting its glow-enhancing qualities for midlife skin, and finally attaches the compact to her designer bag as a charm.
Open original ↗Likes 916Comments 168Shares —
Why it worked
The video works because it combines the allure of luxury unboxing with a practical product demonstration, specifically addressing the concerns of midlife skin. The aesthetic appeal of the product and its packaging, along with the clear demonstration of its benefits, creates desire and trust. The trending audio adds to its appeal.
How to reproduce this format
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