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“not Puerto Rican, but let’s be a Spanish baddie @ateez_official_”

@duolingo · 5.1M followers

×0its author's usual

This creator normally gets 963K views. This one got 307K. That gap — not the raw number — is what makes the format worth copying.

The Duolingo owl mascot dances in a studio with a K-Pop group, performing synchronized choreography to a trending audio. The group members then playfully interact with the mascot, hugging and patting it.

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307K
Views
14.4%
Engagement
90/100
Virality

Likes 44KComments 262Shares

Why it worked

This video works because it leverages the popularity of a well-known brand mascot (Duolingo) and combines it with the high engagement of a K-Pop dance trend. The unexpected collaboration creates a humorous and shareable moment, appealing to fans of both Duolingo and K-Pop. The synchronized dancing and playful interaction are highly entertaining and encourage repeat views and shares.

unexpected collaborationhigh-energy performancerecognizable brand mascottrending audio useplayful interaction
entertainmentbrand collaborationdance challenge

How to reproduce this format

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