×2InstagramComedy
“POV: we spent 100% of the marketing budget in 10 seconds”
@citizen_theartist · 1.5M followers
×2its author's usual
This creator normally gets 2.7M views. This one got 5.9M. That gap — not the raw number — is what makes the format worth copying.
A man in a suit and sunglasses walks through Times Square, with various billboards displaying lyrics and scenes from a music video featuring him.
Open original ↗5.9M
Views
4.7%
Engagement
85/100
Virality
Likes 277KComments 796Shares —
Why it worked
The video creates a 'dream come true' scenario of seeing oneself on Times Square billboards, which is aspirational and engaging. The 'POV' hook creates intrigue, and the fast cuts synchronized with the music maintain viewer attention. The use of a trending audio also helps with discoverability.
Engaging POV hookCreative use of public spaces for marketingSynchronized visuals and audioHumorous and aspirational concept
entertainmentbehind_the_sceneshumor
How to reproduce this format
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