“Andrew Tate, Tai Lopez, and Jake Paul all made millions selling courses. But what they really sold was a promise.”
@thekumarmethod · 1.4M followers
A man sits at a desk and discusses how popular internet personalities made millions selling courses that promised wealth. He then contrasts this with his own approach, stating he cannot promise wealth or enjoyment, but can promise something else, which is revealed to be a confetti explosion, humorously implying a different kind of 'reward.'
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Why it worked
The video works by leveraging the audience's familiarity with popular figures known for selling online courses, creating a sense of intrigue about the 'promise' they sold. The unexpected, humorous twist at the end provides a memorable and shareable moment, making it entertaining and thought-provoking. The clear, direct address to the camera builds a personal connection with the viewer.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm