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InstagramComedyTalking head

“Andrew Tate, Tai Lopez, and Jake Paul all made millions selling courses. But what they really sold was a promise.”

@thekumarmethod · 1.4M followers

We have not measured this creator's own baseline yet, so we cannot say whether 8.6M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A man sits at a desk and discusses how popular internet personalities made millions selling courses that promised wealth. He then contrasts this with his own approach, stating he cannot promise wealth or enjoyment, but can promise something else, which is revealed to be a confetti explosion, humorously implying a different kind of 'reward.'

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8.6M
Views
4.7%
Engagement
80/100
Virality

Likes 404KComments 4.3KShares

Why it worked

The video works by leveraging the audience's familiarity with popular figures known for selling online courses, creating a sense of intrigue about the 'promise' they sold. The unexpected, humorous twist at the end provides a memorable and shareable moment, making it entertaining and thought-provoking. The clear, direct address to the camera builds a personal connection with the viewer.

strong hook referencing well-known figuresclear and concise message deliveryhumorous and unexpected twist at the endgood use of visual effects to enhance storytelling
educationhumorcritique

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