×5667InstagramComedy
“Bro really said, “I’ll just shut the power off…” 💀⚡l👻”
@apexgeneralinc · 2.6K followers
×5667its author's usual
This creator normally gets 870 views. This one got 4.9M. That gap — not the raw number — is what makes the format worth copying.
A man attempts to strip wires with his teeth, gets shocked, and then tries to turn off the power at the breaker box, only to get shocked again. The video uses a jump scare and a comedic sound effect for the second shock.
Open original ↗4.9M
Views
7.8%
Engagement
80/100
Virality
Likes 381KComments 1.1KShares —
Why it worked
The video works because it uses relatable frustration with a comedic twist. The unexpected jump scare and the exaggerated reaction to the second shock create a humorous and shareable moment. The use of a trending audio adds to its discoverability.
Relatable scenario of DIY frustrationEffective use of comedic timing and sound effectsUnexpected jump scare adds to humorGood use of trending audio
comedyrelatable strugglesDIY fails
How to reproduce this format
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