InstagramComedy
“when the client ghosts me and doesn't pay so I set his ad budget to $5k/day”
@jshizzyy · 5.2K followers
We have not measured this creator's own baseline yet, so we cannot say whether 484K views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man holds up a white sheet with text overlay describing a scenario where a client ghosts him and doesn't pay. The video then cuts to a night scene of a man throwing a white sheet into the distance, implying the client's ad budget is being wasted.
Open original ↗484K
Views
2.6%
Engagement
75/100
Virality
Likes 13KComments 95Shares —
Why it worked
The video works because it taps into a relatable frustration for many in service-based industries, using humor and a dramatic visual to express a common sentiment of revenge against non-paying clients. The trending audio adds to its shareability.
Relatable scenario for service providersHumorous and engaging conceptEffective use of trending audioClear and concise text overlay
relatable humorbusiness frustrations
How to reproduce this format
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