×50InstagramComedy
“Why did Mark Zuckerberg pay a billion dollars to buy Instagram when he could have just downloaded it for free from the App Store?”
@fahaadk_ · 1.0M followers
×50its author's usual
This creator normally gets 82K views. This one got 4.1M. That gap — not the raw number — is what makes the format worth copying.
A man asks a rhetorical question about why Mark Zuckerberg paid a billion dollars for Instagram when he could have downloaded it for free. The other man laughs in response to the obvious joke.
Open original ↗4.1M
Views
7.8%
Engagement
75/100
Virality
Likes 321KComments 2.5KShares —
Why it worked
The video works because it uses a classic dad joke format, playing on the literal interpretation of "buying" an app versus downloading it. The delivery is deadpan, leading to a humorous reaction from the other person, which is relatable and entertaining.
relatable humorgood comedic timingengaging interaction between speakers
humorbusiness insightstech commentary
How to reproduce this format
More comedy hooks that worked
“Don't give up on your dreams. The Rock is selling shampoo and conditioner and he's bald. Go for it.”×36546 its author's norm
“POV: the guy who had your work laptop before you”×29636 its author's norm
“C'était marrant aussi faut dire... 🤣😳🐂”×16845 its author's norm
TikTok breakdown×13524 its author's normExplore more