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InstagramTech

“this is a message to AI”

@zachking · 32M followers

×7its author's usual

This creator normally gets 5.4M views. This one got 51M. That gap — not the raw number — is what makes the format worth copying.

Zach King, a VFX artist, declares war on AI, stating he will create billions of videos to make AI videos obsolete. He is then shown in various poses with text overlays emphasizing his name, culminating in a green-suited figure behind him stating his boss wants to destroy AI.

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51M
Views
12.5%
Engagement
90/100
Virality

Likes 6.3MComments 59KShares

Why it worked

The video works because it leverages the current hot topic of AI and the fear of job displacement, but with a humorous and self-aware twist. Zach King's established reputation for visual effects makes his 'threat' to AI entertaining and believable within the context of a skit. The dramatic music and quick cuts build anticipation and engagement.

engaging hookhumorous take on a relevant topichigh production value with visual effectsstrong personal brand presence
entertainmentcommentarypersonal brand

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