Comedy Instagram video that did 1× its author's usual
ЧТО БЫЛО ЗА КАДРОМ 🎬 А вам интересно смотреть на внутрянку съемок?😄 Решили показать вам немного процесса. ‼️ И не забывайте подписываться на телеграм-канал STZ TEAM - и у вас никогда не возникнет проблем с арендой жилья👌🏻 ✅ Ссылка на телеграм в шапке профиля и закрепленном сторис #дагестан #аренда #квартирамосква #юмор #сдам
@telmansultanov_stz · 147K followers
This creator normally gets 144K views. This one got 144K. That gap — not the raw number — is what makes the format worth copying.
A man tries to rent an apartment but is repeatedly rejected by landlords who hang up on him or refuse to rent to him after learning he is from Dagestan. Eventually, he meets another man who understands his plight and offers help.
Open original ↗Likes 1.1KComments 33Shares —
Why it worked
The video works because it uses humor to highlight a relatable social issue (discrimination in housing) and builds empathy for the protagonist. The repeated rejections create a sense of anticipation and frustration, which is then resolved by the unexpected kindness of another person. This emotional arc, combined with the comedic timing, makes the content engaging and shareable.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm