×2Real Estate Instagram video that did 2× its author's usual
ПОДПИСЫВАЙТЕСЬ НА STZ TEAM ☝🏻Ссылка в шапке профиля и в закрепленном сторис ✅ Теперь снять квартиру не проблема! Переходи в телеграм-канал и найдешь всё необходимое #аренда #квартира #снять #сдать #арендаквартир
@telmansultanov_stz · 147K followers
This creator normally gets 144K views. This one got 254K. That gap — not the raw number — is what makes the format worth copying.
A man tries to rent an apartment but is repeatedly rejected because of his name, Murat, which is associated with a specific ethnic background. Another man approaches him, offers a solution, and shares a Telegram channel where people with similar names can find housing and other services.
Open original ↗Likes 4.9KComments 272Shares —
Why it worked
The video works because it addresses a relatable social issue (discrimination) in a dramatic yet hopeful way. The problem-solution narrative is engaging, and the emotional portrayal of the protagonist elicits empathy. The 'hero' character offering a practical solution makes the content valuable and shareable, especially within communities facing similar issues.
How to reproduce this format
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