×6InstagramBeauty
Beauty Instagram video that did 6× its author's usual
Which day is ur fav?🌺✨ #pressons #nailart #summernails #nailsnailsnails #nailstyle
@ersanails · 314K followers
×6its author's usual
This creator normally gets 27K views. This one got 228K. That gap — not the raw number — is what makes the format worth copying.
A pair of hands with intricately designed press-on nails is shown, with each shot displaying a different set of nails, representing a day of the week, set to a catchy song.
Open original ↗228K
Views
6.1%
Engagement
80/100
Virality
Likes 14KComments 39Shares —
Why it worked
The video uses a popular audio trend and combines it with visually appealing, unique nail art. The 'day of the week' concept creates a sense of progression and anticipation, encouraging viewers to watch each new design. The question in the caption also drives engagement.
visually engaging nail arteffective use of trending audioclear progression with day labelscall to action in caption
product showcasestyle inspirationcreative expression
How to reproduce this format
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