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InstagramComedy

“How different countries see each other”

@adamw · 12M followers

×1its author's usual

This creator normally gets 5.7M views. This one got 10M. That gap — not the raw number — is what makes the format worth copying.

Three men stand on an escalator, initially dressed as 'USA Soccer' fans. As the escalator descends, they transform into 'England' fans, then into exaggerated stereotypical versions of American and English people, highlighting cultural differences.

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10M
Views
2.5%
Engagement
90/100
Virality

Likes 258KComments 2.5KShares

Why it worked

The video uses humor and exaggeration to play on national stereotypes, making it highly shareable and relatable to a broad audience. The 'reveal' format with costume changes keeps viewers engaged, anticipating the next transformation.

Humorous and relatable contentClear visual transformations keep viewers engagedEffective use of trending audioPlays on common stereotypes for comedic effect
humorcultural commentaryentertainment

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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