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InstagramEducation

“I don't listen to the radio. I prefer my own personal kpop group”

@duolingo · 5.1M followers

×2its author's usual

This creator normally gets 963K views. This one got 1.4M. That gap — not the raw number — is what makes the format worth copying.

The Duolingo owl, wearing headphones, introduces its 'personal K-Pop group' as four women in black outfits and boots dance behind it, each holding a small Duolingo owl plushie. The owl then joins the dance, moving side to side with the group.

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1.4M
Views
6.7%
Engagement
85/100
Virality

Likes 95KComments 457Shares

Why it worked

The video leverages a popular K-Pop dance trend and combines it with the recognizable Duolingo mascot, creating a humorous and unexpected crossover. The brand's personification and participation in a cultural trend make it relatable and shareable, appealing to both K-Pop fans and Duolingo users. The trending audio further boosts its discoverability.

Leverages trending audio and dance.Unexpected and humorous brand integration.High production value for a short-form video.Relatable content for K-Pop fans and Duolingo users.
brand humorcultural trendscommunity engagement

How to reproduce this format

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