×1InstagramComedy
“don't be afraid of what you don't know.”
@duolingo · 5.1M followers
×1its author's usual
This creator normally gets 963K views. This one got 488K. That gap — not the raw number — is what makes the format worth copying.
The video features an animated character in front of a weather map, lip-syncing to a song about not being afraid of what you don't know. The scene then shifts to a forest with animated animals, and finally back to the weather map where an alien appears next to the character.
Open original ↗488K
Views
3.6%
Engagement
85/100
Virality
Likes 17KComments 202Shares —
Why it worked
The video works because it uses a popular audio and combines it with unexpected visual elements (the alien and forest animals) to create a humorous and relatable message about facing the unknown. The Duolingo owl appearing in the forest also adds brand recognition in a subtle way.
Uses trending audio effectivelyUnexpected visual elements create humorBrand integration is subtle and cleverRelatable message delivered playfully
humorbrand awarenessrelatability
How to reproduce this format
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