InstagramReal Estate
“POV: Being robbed, but you're a real estate agent”
We have not measured this creator's own baseline yet, so we cannot say whether 68K views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A real estate agent is being 'robbed' by a person in a black hoodie and jeans, who tries to steal her purse. The agent, however, uses the opportunity to showcase the house she's trying to sell, dragging the 'robber' through different rooms and pointing out features, before finally handing the 'robber' a business card.
Open original ↗68K
Views
6.3%
Engagement
85/100
Virality
Likes 4.0KComments 314Shares —
Why it worked
The video works because it uses humor and a relatable, albeit exaggerated, scenario to showcase the dedication and salesmanship of a real estate agent. The unexpected twist of the agent giving a business card at the end is a clever and memorable way to promote her services. The trending audio adds to its discoverability.
Creative use of a trending audio and POV formatHumorous and memorable way to showcase a property and personal brandEngaging storyline with an unexpected twist
humorreal estate tipspersonal branding
How to reproduce this format
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