×12Comedy Instagram video that did 12× its author's usual
and you don’t have your phone on you 😂 ib: @maxgoodrich
@evanbodycomb · 542K followers
×12its author's usual
This creator normally gets 1.0M views. This one got 12M. That gap — not the raw number — is what makes the format worth copying.
A man attempts to capture a sunset at home, but it appears dull. He then goes to a grocery store carpark where he captures a vibrant, dramatic sunset.
Open original ↗12M
Views
10.6%
Engagement
90/100
Virality
Likes 1.3MComments 1.0KShares —
Why it worked
The video uses relatable humor by contrasting mundane expectations with surprisingly beautiful reality. The dramatic reveal of the vibrant sunset in an unexpected location, combined with the trending audio, creates a strong emotional response and encourages sharing.
Relatable contrast between expectation and realityStrong visual payoff with the vibrant sunsetEffective use of trending audio for dramatic effectClear and concise text overlays
humorrelatabilityaesthetic
How to reproduce this format
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