×3Comedy Instagram video that did 3× its author's usual
😂😂😂
@kursk_boys_ · 6.3K followers
This creator normally gets 29K views. This one got 75K. That gap — not the raw number — is what makes the format worth copying.
Two men are squatting down, pretending to tie their shoelaces. One man asks the other what he's doing, and the other replies he's tying his shoelaces. The first man points out his shoelaces are already tied, and the second man points out the same for the first man. They then both stand up quickly, revealing they were tying a small toy car to their shoelaces, which then gets pulled along as they walk away.
Open original ↗Likes 860Comments 2Shares —
Why it worked
The video works because it sets up a relatable situation (tying shoelaces) and then delivers an unexpected, humorous twist. The quick reveal and the absurdity of the situation create a strong comedic effect, making it highly shareable and rewatchable. The short format and clear punchline are perfect for quick consumption on social media.
How to reproduce this format
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