“the national team needs you, unlock your Duo Cup avatar suit! ⚽️”
@duolingo · 5.1M followers
This creator normally gets 963K views. This one got 235K. That gap — not the raw number — is what makes the format worth copying.
The video features a cartoon character, presumably a Duolingo avatar, transforming into different national football team fans by changing their face paint and jersey, all while the Duolingo owl mascot watches with a deadpan expression.
Open original ↗Likes 5.5KComments 495Shares —
Why it worked
The video leverages a popular cultural event (football/soccer) and combines it with a recognizable brand mascot (Duolingo owl) and a relatable character. The quick transformations and the owl's unchanging, slightly judgmental expression create a humorous contrast that is highly shareable and entertaining. The use of a trending audio also boosts discoverability.