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InstagramReal Estate

“When your realtor takes marketing too far 😂”

@soyveronicaverdin · 13K followers

×240its author's usual

This creator normally gets 3.2K views. This one got 760K. That gap — not the raw number — is what makes the format worth copying.

A woman stands next to a deflated, large inflatable figure of a realtor. She activates the blower, and the inflatable slowly rises to its full height, revealing the realtor's image and 'Open House' text. The woman then poses next to the fully inflated figure.

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760K
Views
0.3%
Engagement
85/100
Virality

Likes 2.3KComments 172Shares

Why it worked

The video uses humor and a surprising visual to capture attention. The relatable text overlay about a realtor 'taking marketing too far' resonates with viewers, and the gradual inflation builds anticipation, leading to a satisfying reveal of the oversized, quirky marketing tool. It's shareable due to its comedic element and unique visual.

humorous and relatable conceptvisually engaging with the inflatable's revealclear branding for the realtorgood use of on-screen text to set the scene
humormarketingbehind-the-scenes

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