×20InstagramComedy
Comedy Instagram video that did 20× its author's usual
Come into work dancing for ice cream
@wisnerbaum · 476K followers
×20its author's usual
This creator normally gets 23K views. This one got 466K. That gap — not the raw number — is what makes the format worth copying.
People walk into an office building, see a sign offering ice cream for dancing, and then proceed to dance their way into the office with varying levels of enthusiasm and skill.
Open original ↗466K
Views
4.4%
Engagement
85/100
Virality
Likes 20KComments 166Shares —
Why it worked
The video is humorous due to the unexpected dancing in a professional setting and the contrast between the office environment and the playful activity. The upbeat music and varied dance moves make it entertaining and shareable, tapping into relatable office culture and the universal appeal of a treat like ice cream.
relatable office settinghumorous conceptupbeat musicdiverse reactions from participants
office humorteam buildingworkplace culture
How to reproduce this format
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