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InstagramReal EstateTalking head

“This is a message to all real estate pros.”

@alessia_sheglova · 337K followers

×0its author's usual

This creator normally gets 57K views. This one got 23K. That gap — not the raw number — is what makes the format worth copying.

A woman in a professional setting declares herself a retired Dubai real estate agent and states her intention to become the biggest real estate influencer in the world, interspersed with dramatic, stylized shots of herself. The video ends with another woman introducing her as a client who wants to become famous and asking viewers to follow her.

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23K
Views
13.8%
Engagement
75/100
Virality

Likes 3.2KComments 57Shares

Why it worked

The video uses a bold, confrontational claim as a hook, creating immediate intrigue and a sense of challenge. The dramatic cuts and stylized shots of the main speaker enhance her persona as a powerful, ambitious figure. The call to action at the end, asking viewers to follow her journey, leverages curiosity and a desire to see if she succeeds, encouraging engagement and growth.

Strong, confident personaIntriguing and controversial hookProfessional production qualityClear call to action
personal brandingambitionindustry disruption

How to reproduce this format

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