×2“Give me that phone!”
@adamw · 12M followers
This creator normally gets 5.7M views. This one got 13M. That gap — not the raw number — is what makes the format worth copying.
A man is sitting in his car, scrolling on his phone, when a masked thief steals his phone. This escalates into the thief and his accomplices stealing various parts of his car, including the steering wheel, engine, and eventually the entire car, leaving the man sitting on just the car seat.
Open original ↗Likes 305KComments 3.0KShares —
Why it worked
The video uses exaggerated humor and a relatable, albeit extreme, scenario of theft to create a comedic effect. The rapid escalation of items being stolen, combined with the man's bewildered reactions, keeps viewers engaged and entertained. The sound effects and music enhance the comedic timing.
How to reproduce this format
More auto hooks that worked
“Hey guys, please help me.”×44548 its author's norm
“I accidentally did this today, luckily the customer was cool about it…”×15262 its author's norm
Instagram breakdown×14210 its author's norm
“When you've already filled up and look back.”×12667 its author's norm