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InstagramComedyTalking head

Comedy Instagram video that did 1× its author's usual

Legalese with Brent… #legalese #taylorswift #taylornation #iykyk

@wisnerbaum · 476K followers

×1its author's usual

This creator normally gets 23K views. This one got 25K. That gap — not the raw number — is what makes the format worth copying.

A person asks a lawyer to translate the phrase "if you know, you know" into legalese. The lawyer provides a long, overly formal, and humorous legal interpretation of the common phrase.

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25K
Views
2.2%
Engagement
80/100
Virality

Likes 533Comments 13Shares

Why it worked

The humor comes from the juxtaposition of a casual, modern phrase with the overly formal and verbose language of legal jargon. It's relatable to anyone who has encountered legal documents and finds them confusing, while also appealing to fans of Taylor Swift and internet culture. The concise format makes it easily digestible and shareable.

Humorous contrast between informal and formal languageEngaging and relatable conceptSimple, direct interview style is easy to replicateShort and shareable
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