Comedy Instagram video that did 1× its author's usual
Legalese with Brent… #legalese #taylorswift #taylornation #iykyk
@wisnerbaum · 476K followers
This creator normally gets 23K views. This one got 25K. That gap — not the raw number — is what makes the format worth copying.
A person asks a lawyer to translate the phrase "if you know, you know" into legalese. The lawyer provides a long, overly formal, and humorous legal interpretation of the common phrase.
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Why it worked
The humor comes from the juxtaposition of a casual, modern phrase with the overly formal and verbose language of legal jargon. It's relatable to anyone who has encountered legal documents and finds them confusing, while also appealing to fans of Taylor Swift and internet culture. The concise format makes it easily digestible and shareable.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm