×2“Plan A”
@alessia_sheglova · 337K followers
This creator normally gets 57K views. This one got 97K. That gap — not the raw number — is what makes the format worth copying.
A woman showcases various "Plan" scenarios, each depicting her in a different life role or situation, all while a blue Mercedes G-Wagon is visible in the background. The scenarios range from a family photo to being a nun, a politician, a celebrity, a yogi, and a farmer with a cow.
Open original ↗Likes 4.1KComments 44Shares —
Why it worked
The video works because it uses humor and relatable scenarios of having backup plans in life. The quick cuts and diverse, often exaggerated, 'plans' create an entertaining and engaging experience. The aspirational element of the G-Wagon and the variety of roles appeal to a broad audience, encouraging shares and comments on which 'plan' resonates most.
How to reproduce this format
More real estate hooks that worked
“When the garage is bigger than the house:”×9198 its author's norm
“When your realtor takes marketing too far 😂”×5435 its author's norm
“$2.7M New construction”×4530 its author's norm
“They were $10,000 apart… and still lost the deal.”×2899 its author's norm