×2InstagramComedy
Comedy Instagram video that did 2× its author's usual
Legalese with Harrison… #legalese
@wisnerbaum · 476K followers
×2its author's usual
This creator normally gets 23K views. This one got 53K. That gap — not the raw number — is what makes the format worth copying.
A person asks a lawyer to translate the phrase "I'm hungry" into legal terminology. The lawyer, sitting at his desk, thoughtfully translates it into a complex, formal statement about caloric deficiency requiring immediate remediation.
Open original ↗53K
Views
4.1%
Engagement
75/100
Virality
Likes 2.1KComments 47Shares —
Why it worked
The video works because it uses humor by highlighting the contrast between everyday language and the overly formal, complex language of law, which is relatable and amusing to a broad audience. The quick back-and-forth and the unexpected, elaborate legal translation create a comedic effect.
Humorous conceptClear and concise deliveryRelatable scenario for professionalsGood use of on-screen text
HumorProfessional InsightRelatability
How to reproduce this format
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