InstagramMusic
Instagram video breakdown
3 years anniversary
@madtwinz · 1.3M followers
We have not measured this creator's own baseline yet, so we cannot say whether 13M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
Two men, wearing sunglasses, are in a studio setting with microphones. One beatboxes into his mic, while the other provides vocalizations and gestures as if conducting, creating a rhythmic track.
Open original ↗13M
Views
6.2%
Engagement
85/100
Virality
Likes 776KComments 9.4KShares —
Why it worked
The video works because it showcases a creative process in real-time, which is inherently engaging. The synchronized performance and the immediate transformation of vocal sounds into a beat are satisfying to watch and listen to. The use of sunglasses adds a cool, mysterious, and performative element, drawing viewers in.
Engaging and rhythmic performanceClear demonstration of a creative processHigh energy and synchronized actionsUnique sound design
creative processmusic productionentertainmentperformance
How to reproduce this format
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