“I hate when guys say 'I am him'. Because who is him?”
@thekumarmethod · 1.4M followers
A woman complains about men saying 'I am him'. The video then cuts to a man, Kumar, who introduces himself as a retired accountant, showcasing his wealth and then his wife, stating she is his biggest flex. His wife then encourages viewers to follow him for more content, implying he will be teaching financial class.
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Why it worked
The video works by subverting expectations. It starts with a common complaint about male arrogance, then introduces a seemingly unassuming older man who embraces the 'I am him' persona in a humorous, self-aware way. The reveal that his wife is his 'biggest flex' adds a wholesome and unexpected twist, making the content relatable and shareable. The dramatic editing and music further enhance the comedic effect, making it highly engaging and memorable.
How to reproduce this format
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