×1InstagramReal Estate
“I know I should sleep, but the voices in my head:”
@alessia_sheglova · 337K followers
×1its author's usual
This creator normally gets 57K views. This one got 45K. That gap — not the raw number — is what makes the format worth copying.
A woman lies in bed, seemingly unable to sleep, while text overlays indicate her mind is preoccupied with real estate matters. The video then transitions to a screen recording showcasing real estate listings and floor plans, implying her thoughts are consumed by work.
Open original ↗45K
Views
9.2%
Engagement
80/100
Virality
Likes 4.1KComments 22Shares —
Why it worked
It uses a relatable scenario (difficulty sleeping due to work thoughts) combined with a trending audio to create an entertaining and shareable piece of content. The 'POV' aspect makes it highly engaging for those in similar professions.
Relatable content for professionalsEffective use of trending audioClear visual storytellingEngaging hook
relatable work strugglesday in the lifeindustry insights
How to reproduce this format
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