×1InstagramComedy
Comedy Instagram video that did 1× its author's usual
I think he’s pleased. 🙃 #monsanto #jonathanbailey #netflix #lauradern #johnleehancock
@wisnerbaum · 476K followers
×1its author's usual
This creator normally gets 23K views. This one got 29K. That gap — not the raw number — is what makes the format worth copying.
A person asks a man working at his desk if he knows they're making a movie about him. The man, a lawyer, asks what it's about and who's playing him. When told it's about him defeating Monsanto and Jonathan Bailey is playing him, he looks up Jonathan Bailey and approves of the casting.
Open original ↗29K
Views
1.6%
Engagement
75/100
Virality
Likes 453Comments 20Shares —
Why it worked
The video uses a relatable office setting and a humorous premise to engage viewers. The reveal of the actor and the man's reaction creates a funny and unexpected twist, making it shareable.
relatable office settinghumorous dialogueunexpected twist with the celebrity revealengaging reaction from the subject
humoroffice lifepersonal brand
How to reproduce this format
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