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InstagramTech

“modern day slavery”

@itsjayshultz · 5.8K followers

×275its author's usual

This creator normally gets 4.3K views. This one got 1.2M. That gap — not the raw number — is what makes the format worth copying.

A person is shown working on two laptops, one of which is displaying code, while also interacting with a smartphone. Text on screen indicates they are working hard with 'Claude'.

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1.2M
Views
6.8%
Engagement
65/100
Virality

Likes 80KComments 332Shares

Why it worked

The video taps into the relatable experience of working hard, especially with AI tools, which resonates with tech-savvy and entrepreneurial audiences. The use of a trending sound adds to its appeal, while the 'modern day slavery' caption creates a slight curiosity gap and a touch of humor/relatability for those feeling overworked.

relatable content for a specific audienceclear on-screen textuse of trending audio
productivityAI toolswork life

How to reproduce this format

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Step-by-step reproduction · target audience · adaptation.
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