×1InstagramComedy
“Uno reverse escalator”
@adamw · 12M followers
×1its author's usual
This creator normally gets 5.7M views. This one got 8.3M. That gap — not the raw number — is what makes the format worth copying.
Three friends eating burgers on an escalator are surprised by three people in cow costumes carrying a man wrapped in a burrito blanket. The scene repeats as they go up and down the escalator, with a vegan woman eventually appearing to complete the joke.
Open original ↗8.3M
Views
2.8%
Engagement
90/100
Virality
Likes 230KComments 2.1KShares —
Why it worked
The video uses a popular trending audio and a humorous, unexpected visual gag (cows carrying a human burrito) to create a comedic and shareable moment. The repetition and the final punchline with the vegan woman enhance the humor and virality.
uses trending audio effectivelyunexpected visual gagclear comedic setup and punchlinegood use of costumes and props
humorskitviral trends
How to reproduce this format
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