“Топ, что не говорил, но правильная эмка должна выглядеть именно так. Посмотрите на эту булочку. Это М3 двадцать второго года с красивенными наклейками.”
@blokhin_11 · 3.2K followers
This creator normally gets 1.9K views. This one got 221K. That gap — not the raw number — is what makes the format worth copying.
A man records himself on a phone while showing a damaged 2022 BMW M3 on an auction website. He highlights its features like the manual transmission and low mileage, suggesting it's a good deal despite the damage.
Open original ↗Likes 2.6KComments 130Shares —
Why it worked
The video works by appealing to car enthusiasts, particularly BMW M3 fans, by showcasing a desirable model with a manual transmission, which is a rare and sought-after feature. The 'damaged but fixable' aspect creates a sense of opportunity and potential value, drawing in viewers interested in car restoration or getting a luxury car at a lower price. The creator's direct address and enthusiastic tone add a personal touch, making the content engaging.
How to reproduce this format
More auto hooks that worked
“When you've already filled up and look back.”×12667 its author's norm