×23InstagramComedy
“fake news”
@anabadaneu · 131K followers
×23its author's usual
This creator normally gets 120K views. This one got 2.7M. That gap — not the raw number — is what makes the format worth copying.
A man pretends to be a homeless person collecting bottles for food, and a woman offers him a chocolate bar. Later, it's revealed to be a prank when the man's friend shows him the viral video of the 'act of kindness'.
Open original ↗2.7M
Views
1.8%
Engagement
85/100
Virality
Likes 48KComments 1.1KShares —
Why it worked
The video works because it plays on viewers' emotions by presenting a seemingly heartwarming act of kindness, only to reveal it as a prank. This twist creates a strong emotional reaction, encouraging shares and comments as people react to the deception and the 'fake news' aspect.
Engaging storyline with a twist endingEvokes strong emotional responsesRelatable scenario of perceived kindnessGood use of narration to explain the 'story'
pranksocial experimentstorytelling
How to reproduce this format
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