×5Real Estate Instagram video that did 5× its author's usual
He said this was just ONE of his houses?!
@ryanserhant · 3.4M followers
This creator normally gets 833K views. This one got 4.1M. That gap — not the raw number — is what makes the format worth copying.
A real estate agent tours a $200M mansion with its eccentric owner, who reveals unexpected and humorous details about the lavish property, culminating in a comedic twist about why he's selling.
Open original ↗Likes 288KComments 3.0KShares —
Why it worked
The video works by setting up an expectation of a typical luxury home tour and then subverting it with the eccentric character of the homeowner. The humor and unexpected interactions create a highly entertaining and shareable experience. The high-value property also draws in viewers interested in luxury real estate, while the comedic elements broaden its appeal.
How to reproduce this format
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