×51“what is bro filming”
@citizen_theartist · 1.5M followers
This creator normally gets 3.1M views. This one got 159M. That gap — not the raw number — is what makes the format worth copying.
The video starts with a 'behind the scenes' shot of someone using a measuring tape to hold a phone steady for a low-angle shot on a city street. It then transitions into the final, professionally shot music video, featuring a person in a trench coat at a subway station, with lyrics appearing as text overlays.
Open original ↗Likes 9.4MComments 17KShares —
Why it worked
The video creates a curiosity gap by showing a seemingly unusual filming method, then delivers a satisfying reveal of the high-quality final product. This before-and-after aspect, combined with a relatable 'struggle' in the BTS, makes the polished outcome more impressive and shareable. The trending audio also helps with discoverability.
How to reproduce this format
More music hooks that worked
“pranking my sister”×17914 its author's norm
“fits like a glove
🎶 😌”×3352 its author's norm
“What you finna do 'cause this gon' make the news gotta make your move.”×3161 its author's norm
TikTok breakdown×2672 its author's norm