×1“It’s official!! I will be racing up Pikes Peak for @mobil1 this year in the production class, with the all new Corvette ZR1! That’s right- I’m racing a 1,000hp+ monster up a 14,115ft mountain with no training wheels. Let’s goooo”
@ms.emelia · 2.4M followers
This creator normally gets 630K views. This one got 388K. That gap — not the raw number — is what makes the format worth copying.
The video showcases Emelia Hartford preparing to race her new Corvette ZR1 at the Pikes Peak International Hill Climb. It features cinematic shots of her, the car, and the mountainous race track, highlighting the challenging nature of the event.
Open original ↗Likes 17KComments 288Shares —
Why it worked
The video works by building anticipation around a high-stakes event and a powerful new car. The cinematic visuals, dramatic music, and concise voiceover create an exciting narrative. The reveal of key statistics (156 turns, 12.42 miles, 14,115 ft summit) adds to the challenge and impressiveness, while the driver's focus and the car's performance are central to the appeal.
How to reproduce this format
More auto hooks that worked
“Hey guys, please help me.”×44548 its author's norm
“I accidentally did this today, luckily the customer was cool about it…”×15262 its author's norm
Instagram breakdown×13977 its author's norm
“When you've already filled up and look back.”×12667 its author's norm