“your competition”
@solss.life · 141K followers
We have not measured this creator's own baseline yet, so we cannot say whether 2.7M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man in a car records himself speaking, then shows clips of people partying outside clubs while text on screen suggests this is 'your competition'. The video implies that while others are out partying, the viewer should be working on their goals.
Open original ↗2.7M
Views
5.1%
Engagement
85/100
Virality
Likes 136KComments 546Shares —
Why it worked
The video uses a relatable scenario (people partying) to create a sense of urgency and motivation for viewers who are trying to achieve their goals. The contrast between the speaker's implied dedication and the 'competition's' distraction creates a strong call to action. The trending audio adds to its appeal.
Relatable scenario for ambitious individualsMotivational messageEffective use of contrast between 'work' and 'play'Engaging trending audio
motivationmindsetproductivity
How to reproduce this format
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