×28Comedy Instagram video that did 28× its author's usual
GOT EM🤣
@bluecoltsmascot · 981K followers
This creator normally gets 33K views. This one got 935K. That gap — not the raw number — is what makes the format worth copying.
The Indianapolis Colts mascot, Blue, pranks a man by making items disappear and reappear, then pranks a woman by taking her hat and replacing it with a frisbee. The video uses a popular sound effect for each 'disappearance' and 'reappearance'.
Open original ↗Likes 10KComments 172Shares —
Why it worked
The video uses a popular trending sound effect for comedic timing, combined with a mascot's playful antics. The unexpected 'magic trick' element is universally entertaining and shareable, appealing to a broad audience beyond just sports fans. The quick cuts and simple premise make it easy to consume and understand.
How to reproduce this format
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