InstagramComedy
Instagram video breakdown
HOW WELL DO YOU KNOW YOUR BEST FRIEND?
@ryan.jon · 637K followers
We have not measured this creator's own baseline yet, so we cannot say whether 4.8M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man attempts to 'read the mind' of a woman by asking her to think of a number, a color for that number, and the current year, then reveals a picture of himself giving the middle finger, implying he predicted she would think of 'fuck you'.
Open original ↗4.8M
Views
8.4%
Engagement
85/100
Virality
Likes 399KComments 960Shares —
Why it worked
The video works due to the unexpected and humorous twist at the end. The build-up of the 'mind-reading' trick creates anticipation, and the reveal of the middle finger is a comedic subversion of expectations. It's shareable because of its humor and the relatable experience of being pranked.
unexpected twistengaging interaction between hostsrelatable humorgood pacing for a short video
humorprankmind gamesentertainment
How to reproduce this format
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