×1“I don't know if anybody saw the video, but we were at a gas station at 10 PM and I was drilling into an Oreo.”
@owenllynch · 782K followers
This creator normally gets 8.7K views. This one got 8.7K. That gap — not the raw number — is what makes the format worth copying.
Two men discuss a previous video where one of them was drilling an Oreo at a gas station at 10 PM. A woman in the original video, who makes over $500k/month, didn't know what 'OFM' meant, thinking it was their group's name, which the men find amusing as it's a common industry term.
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Why it worked
The video works because it leverages humor through a relatable misunderstanding. The 'POV' text overlay in the b-roll creates intrigue, and the reveal of the woman's high income juxtaposed with her ignorance of a common industry term is unexpected and funny. It also uses a 'story time' format which is engaging.
How to reproduce this format
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