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InstagramComedyVoiceover + b-roll

“disappear for a month and come back as a butterfly, you wouldn't believe it either”

@owenllynch · 782K followers

×1its author's usual

This creator normally gets 8.7K views. This one got 5.8K. That gap — not the raw number — is what makes the format worth copying.

The video features two young men in what appears to be an auto detailing or car wrapping shop. One man is filming the other, who is standing next to a white car with its door open, suggesting a 'before and after' or transformation theme related to car modifications.

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5.8K
Views
3.2%
Engagement
70/100
Virality

Likes 175Comments 9Shares

Why it worked

The hook creates curiosity by alluding to a dramatic transformation, which is then visually supported by the setting of a car modification shop. The relatable analogy of a 'butterfly' makes the concept of change engaging, and the 'behind-the-scenes' filming style adds authenticity and a personal touch, making viewers curious about the 'after' state of the car or the person.

engaging hook with relatable analogybehind-the-scenes feel adds authenticityimplies a compelling transformation story
transformationbehind-the-scenespersonal branding

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