Music Instagram video that did 0× its author's usual
First tutorial, kinda nervous🥺 Comment “Sauce” and I’ll send you the video breakdown + all sound effects used. Hosted on @bts let’s gooooo
@chrismansour__ · 40K followers
This creator normally gets 17K views. This one got 1.1K. That gap — not the raw number — is what makes the format worth copying.
A young man in a baseball cap and hoodie is presenting a small, dark, cylindrical object while talking to the camera. In the upper right corner, a smaller inset video shows a close-up of a blue eye, with "3.5M views" text overlaid below it, suggesting a reaction or breakdown of a viral video.
Open original ↗Likes 198Comments 16Shares —
Why it worked
The video works by leveraging curiosity, specifically the 'curiosity gap' created by showing a viral video's view count and a mysterious object. The presenter's direct address and the promise of a 'tutorial' (from the caption) engage the viewer, suggesting valuable information or a breakdown of a successful piece of content.