×1Food Instagram video that did 1× its author's usual
London, we secured the bag 🔒 Afrikana x @cheesecakefactory is HERE and we’re one of the only spots in the UK to bring it to you. You already know what to do 👇
@afrikanakitchen · 122K followers
This creator normally gets 18K views. This one got 11K. That gap — not the raw number — is what makes the format worth copying.
The video features two men reviewing five different cheesecakes from The Cheesecake Factory, now available at Afrikana. They describe each cheesecake's taste and texture, highlighting the OG, passion fruit, strawberry, and cookies and dreams flavors.
Open original ↗Likes 147Comments 12Shares —
Why it worked
The video works because it taps into the universal appeal of delicious desserts and the excitement of a popular brand (The Cheesecake Factory) expanding its availability. The close-up shots of the cheesecakes are highly appetizing, and the enthusiastic descriptions create strong desire. The 'dangerous thing' hook creates immediate curiosity.
How to reproduce this format
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