×10“You ready for pose one?”
@zachking · 32M followers
×10its author's usual
This creator normally gets 5.4M views. This one got 52M. That gap — not the raw number — is what makes the format worth copying.
The video shows a behind-the-scenes look at a photoshoot for the Madden NFL 27 video game cover. A football player poses in front of a green screen and various backdrops, mimicking actions like throwing and catching a football, which are then integrated into the game's cover art.
Open original ↗52M
Views
1.2%
Engagement
85/100
Virality
Likes 608KComments 494Shares —
Why it worked
It offers an exclusive, insider look at the creation of a popular video game cover, appealing to fans of the game and football. The quick cuts and clear instructions keep the viewer engaged, revealing the magic behind the final product.
Reveals an interesting production processHigh production valueEngaging voiceover and clear instructionsSatisfying reveal of the final product
Behind the ScenesProduct CreationSports Marketing
How to reproduce this format
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