×103Comedy Instagram video that did 103× its author's usual
bro gets one tattoo just to show it off at run club 😭 @venicerunclub #globalrunday #relatable #tattoo #fitness #runclub
@randywrld · 5.3K followers
This creator normally gets 12K views. This one got 1.2M. That gap — not the raw number — is what makes the format worth copying.
The video humorously depicts how people move with exaggerated care and self-consciousness after getting a new tattoo, contrasting it with their normal movements. It features two men demonstrating these movements in different outdoor settings.
Open original ↗Likes 76KComments 402Shares —
Why it worked
The video is highly relatable for anyone who has experienced getting a new tattoo and trying to protect it, creating a shared humorous experience. The use of a trending audio track enhances its discoverability and engagement. The exaggerated movements are inherently comedic and easily shareable.
How to reproduce this format
More comedy hooks that worked
“Я: Хватит тратить деньги на всякую ерунду, надо экономить Я на следующий день:”×498126 its author's norm
“Don't give up on your dreams. The Rock is selling shampoo and conditioner and he's bald. Go for it.”×36546 its author's norm
“POV: the guy who had your work laptop before you”×22008 its author's norm
“C'était marrant aussi faut dire... 🤣😳🐂”×17740 its author's norm