×1057Beauty Instagram video that did 1057× its author's usual
💈❤️ #asmr #barbershop #barber #haircut #hair
@m.z_cut · 14K followers
×1057its author's usual
This creator normally gets 14K views. This one got 15M. That gap — not the raw number — is what makes the format worth copying.
A man gets a fresh haircut and beard trim at a barbershop, with a focus on the ASMR sounds of the grooming process. The video starts with a playful chase scene leading to the barbershop.
Open original ↗15M
Views
1.4%
Engagement
85/100
Virality
Likes 200KComments 1.0KShares —
Why it worked
The video works due to the satisfying ASMR sounds of the haircut and beard trim, combined with the visual transformation. The playful chase at the beginning adds an element of entertainment and curiosity, drawing viewers in before the main grooming content begins. The before-and-after aspect of the haircut is also highly engaging.
Engaging opening with a playful chaseClear before-and-after transformationSatisfying ASMR sounds throughout the grooming processProfessional and clean execution of the haircut and beard trimGood use of close-ups to highlight the grooming details
transformationsatisfying contenthumorhow-to
How to reproduce this format
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