InstagramComedy
“Plan A”
@heypouya · 510K followers
We have not measured this creator's own baseline yet, so we cannot say whether 16M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A man is shown in four different scenarios, each labeled as a different 'plan' (A, B, C, D). Plan A shows him with a family, Plan B with multiple women, Plan C with an older wealthy woman, and Plan D with monks.
Open original ↗16M
Views
2.4%
Engagement
85/100
Virality
Likes 354KComments 12KShares —
Why it worked
The video works because it uses humor and relatability to present different life choices, playing on common aspirations and stereotypes. The quick cuts and distinct scenarios keep viewers engaged, and the use of a trending audio adds to its shareability.
Clear visual distinction between each 'plan'Humorous and relatable conceptEffective use of trending audioGood pacing with quick cuts
HumorLifestyleRelatability
How to reproduce this format
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